Winning by Design * R&D Package

SPICED Pulse

Everything from the R&D call, in one place. The coaching engine that scores real sales calls against SPICED and turns them into rep behavior change, manager coaching, and leadership visibility. We are building it on ourselves first, on Grain and HubSpot, and Momentus is the proof it works. Start with the connected-system map, then read down.

Calls from Grain Pipeline from HubSpot Scored in Claude Six documents
Dan, the one I most want your eyes on is WS2, the data model.

It is drafted from our real scored calls, the actual analysis object joined to HubSpot deals, with the agents and their handoffs and the egress gate. It needs your architecture read. The bowtie stage mapping is a first pass from the PRD and should line up with your bowtie workflow, so that is the first thing to reconcile.

Start here
The map
The Connected System
Open →
The five workstreams as one flywheel: measure, diagnose, upskill, act. How every piece connects, at a glance.
WS1
Product Definition
Open →
One product read three ways: how we build it, how the MDs sell it, and what it costs. Concrete engagement pricing and real dashboard shots.
The workstreams
WS2 your read
The Data Model
Open →
The spine engineering builds against: the analysis-object schema from real scored calls, the two scores, the bowtie stage gating, the five agents with entry, exit, and handoff, and the derived-only egress gate.
WS3
Dogfood on WbD First
Open →
Run it on our own team, Grain and HubSpot, so the MDs demo a working system on real data. The weekly loop, the proof metric, the timeline.
WS4
The Per-Rep Action Agent
Open →
The engineer-ready spec for the agent that turns the dashboard's diagnosis into rep behavior change and moves the lagging number.
WS5
The Course Module
Open →
Interactive GTM course module: choosing the right frontier model for the task. Model ladders, a match-the-model drill, copyable prompts.